In the year that followed God Loves Ugly Atmosphere's travels nearly took them to a major label; unlikely as it might have seemed at one time, the hip-hop trio's cerebral yet down-to-earth sound had become one of the hottest things in the underground, thanks in large part to rapper Slug'scharisma and surprising vulnerability. But the group pulled back, deciding to retain control and assign the album they'd completed to punk label Epitaph. Slug observes, ?Minnesota is dope/if only simply for not what we have, but what we don't" and leads a shout-out that goes in part ?If the playground is free of stems and syringes/If there's only one store in your town that sells 12-inches/say shhhh." Now that's keeping it real.