Chicha is the name of a corn-based liquor favored by the Incas in pre-Colombian days. Chicha is also the name of a South American music craze which started out in the late 70's in the Peruvian Amazon. Cumbias amazonicas, as they were first called, were loosely inspired by Colombian accordion-driven cumbias but soon incorporated the distinctive sounds of Andean melodies, some Cuban son, and the psychedelic sounds of surf guitars, farfisa organs and moog synthesizers. The group draws its personnel from Barbes regulars Bebe Eiffel, One Ring Zero and Las Rubias del Norte.