Don't Cut Your Fabric to This Year's Fashion

A swirling, dark fusion of sonic grandeur and stripped down pop skeletons, Action Action are the result of a sea change -- a chemical reaction in which synthy dark wave collides with guitar-driven indie rock. Killer guitar riffs, feedback walls, dance beats, and Mark Thomas Kluepfel's spine-tingling wail paint visceral, haunting images that explore the similarities of divine opposites like life and death or love and war. Over the last two years Kluepfel's prolific songwriting underwent a dramatic evolution, from the sunny pop songs of his previous project, The Reunion Show, to the more intimate work on "Don't Cut Your Fabric to This Year's Fashion" (the title taken from an interview with Gene Hackman on "The Royal Tenenbaums" DVD). While the sheer dance-ability of "Don't Cut Your Fabric To This Year's Fashion" gives the initial impression of frivolity, the songs comment darkly on the state of modern society. Drug references are rife throughout the album, something Kluepfel describes as a metaphor for the fatuous search for a quick fix that the world seems hooked on -- drug or otherwise. Scientific trials are ongoing, but all signs point to Action Action as the leading happiness inducement for the new millennium.