Gloom Bloom

"The highly anticipated debut from Indianapolis' We Are Hex has finally arrived, and the wait is worth it. Gloom Bloom is a powerful ode to sound experimentation by a group of talented musicians that have captured something richly unique and intensely in the moment. As each song progresses, you never know what dark alleyway the band will take you down. This is everything you would expect and more: passion and fury, light and darkness, all feeding off of each other that gives these songs a life of its own.

Whether direct or indirect, the band puts themselves in an ideal situation by crawling back in time without trapping themselves in a retro vortex. When New Order rose from the ashes of Joy Division, they were tapping into disco culture to propel them into a new style of dance music. With the saturation of standard pop and dance elements in today's indie culture, We Are Hex strips away the ideology, going back to when music was dangerous and the days where The Rezillos wanted to go to Venus, The Adicts were talking about revolution, and Thurston Moore and Lydia Lunch were wigging out in Death Valley, all challenging pop culture one way or another." - Zap Town Magazine