Love Zero

With Love Zero, The Prids proudly defy categories. From somewhere in the layered refractions of dual harmonies, the sounds glide from the sultry echoes of reminiscence and regret to the hysteria of realized abuse. “Love Zero” is a distinct mix of potent basslines, driving and emotive guitar work, groove inflicting rhythms and percussion, and daftly layered synthesizers. The songs combine kraut-rock intelligence, synth-pop accessibility, and the immediacy of punk rock, and then move on to gut-level experimentalism – razing all points in between. As the Portland Mercury claims: “Imagine if My Bloody Valentine and New Order decided to collaborate when they were both at their peaks. They’d make magenta-charged electro-wave, a crashing of static guitars with a heavily delicate synthesizer melody and unexpected drum smatters. The vocals would be iridescent, with breathy distortion. Imagine the electricity in that dark tension.” Highly recommended.