2009, Universal Motown

The highly anticipated debut album of Kid Cudi, Man on the Moon: End of the Day. "Kid Cudi is at the vanguard of a game-changing new generation of artists," says Universal Motown President Sylvia Rhone. "He crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds - a diversity that shows in his innovative music and his all-embracing persona. He is a born story-teller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. There are no cliches in what Cudi does. He is a breath of fresh air - a dynamic and important new voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the future."