Now

'The Gurus are hard to pin down. One thinks of simple songs that sound British Invasion inspired and are fun, harmonies that hint of The Hollies, some clever guitar that combines people and bands as diverse as The Byrds, The Stones, Robert Fripp, and even some early, louder Soft Boys and Marty Willson-Piper from some earlier works by The Church, but The Gurus still keep the rawk intact. Just when one thinks they understand them, an extraordinary soulful For the Things That You Show Me Know comes in with genius hints of Lindsey Buckingham. Make no mistake, The Gurus Now is not some stylistic experiment for a band trying to find their sound. Like a lot of rock 'n' roll from Europe, the genre lines aren't drawn in the sand, so maybe the appreciation for rock 'n' roll in general enables bands like The Gurus to transcend distinctions. Not a surprise. I've talked about that before. It's rock 'n' roll. Damn good, too, but The Gurus stand apart from a lot of other psych because theyvehas a louder, less polished approach that rocks harder.

One can't review Now without giving reverence to Why, Why, a short, fast song that echoes In The City by The Jam in both guitar punch and attitude, but has a chorus with the word 'why' repeated 40 times! You can bet that once you hear it, you'll be singing that chorus at random times, annoying your friends until you play the song for them and get them hooked. The Gurus have created something completely new on Now. The hints at different styles are frequent and enough to get noticed but never enough to distract one from knowing it's not only a loud rock 'n' roll album, but a great one that's bursting with true originality.' -The Paisley Umbrella