Tha Blue Carpet Treatment

VINYL FORMAT. You can look at the hard-hitting Tha Blue Carpet Treatment as a reaction to the crossover-minded R&G (Rhythm & Gangsta): The Masterpiece, an album that featured Justin Timberlake and the mega-single "Drop It Like It's Hot." Since that polished -- some would say "watered-down" -- effort put him over the top (again), Snoop was seen shilling for Chrysler and Orbit gum when he used to rep Girls Gone Wild: Doggy Style videos and that green sticky-icky you can only get on the West Coast. The time to buy street cred would be now, right? Well, Snoop's been doing some amazing things under most folks' radar, and this album is the natural outcome. While the title is a little poke at the Crip/Blood, blue/red dichotomy, Tha Blue Carpet Treatment feels like the G-funk soundtrack to Snoop's 2005 West Coast peace summit and all the positive hood moves he's made since then, like squashing all West Coast beefs and throwing some love to Cali's often-ignored Latin hip-hop community with his intentionally leaked "My Peoples" freestyle. It becomes obvious Tha Blue Carpet Treatment isn't so much a reaction to that album as it is a house party celebrating Snoop's whole career. With heaping helpings of G-funk and Left Coast attitude, there's no reason any West Coast-loving hip-hopper should miss this party. - All Music Guide