March: Insound celebrates blog darlings at SXSW with Clap Your Hands, Love is All and Boy Least Likely To.
April: Insound Digital Store launches with 10,000+ MP3 albums for sale. Insound immediately becomes the webstore with the largest selection of physical and digital product offered in a single shopping cart.
June: Insound's "Save the Album" campaign is launched hosting video from Devendra Banhart, The Walkmen, Bloc Party and more.
Love is All
Gothenburg, Sweeden
By Josephine Olausson and Johan Lindwall
2006 Reflections:
2006 was an insane year on so many levels, both personally and musically. It was all really overwhelming and fun and I think our music has always been just that: overwhelming and fun… and a bit grumpy and restless.
Our 2006 album Nine Times That Same Song was never made to be an album, but is mostly a collection of songs. I think we always try to work that way - we try to treat each song as an individual song and to aim for them to be the best they can be without putting them in any context. When we recorded Nine Times That Same Song we didn't really have any clue as to what we were doing, no good microphones, a lot of broken instruments and no idea what we wanted it to sound like. We only had like 4 microphones, all really bad. in one session, we noticed after when had recorded a song, that the guitar microphone was not pointing at the amp at all, but in a totally different direction, but since we all were tired (and had no idea that we actually were making an album) we all kind of pretended not to have noticed... and kept the recording. It was all really a fortunate accident. And when we started realizing that people actually liked our record we felt a bit like we were a part of some giant misunderstanding.
After the album, we made a US-tour in March, starting with a show at the Insound SXSW party at Club de Ville. I remember being totally jet-lagged and confused, playing on a borrowed bass guitar in the middle of the day, and then rush away immediately after the show for some other show. Really confusing, but fun. In particular, I remember a show in New York (the knitting factory) when i realized that people actually knew our songs and were singing along. The show was crazy and so much fun, and it's still the show i remember the clearest.
How would you say Insound has impacted indie music throughout the past 10 years?
I’m sure Insound is playing a huge part in giving people in small towns without good record stores a chance to get their hands on records that will change their lives forever. Much like those hand drawn and photo copied mail order lists I used to use being a teenager in a sleepy town trying to hear 7"s I’d read about in fanzines. Just like that, but a lot faster.