Consisting of childhood friends Henning Fnrst and Eric Berglund, G÷thenburg duo the Tough Alliance -- often referred to simply as TTA -- honed their unique blend of pop, electronica, dub, and Caribbean influences through a series of EP and album releases on the locally based Service label (also home to Jens Lekman and Studio), before forming their own label, Sincerely Yours, in 2006, which helped to establish them as a central force within the Swedish indie music scene. First formed in 2003, they debuted the following year with the Make It Happen EP, fe...[more]