this is the way it goes and goes and goes

After releasing a couple singles during their first two years of existence, Juno finally offered up their debut, This Is the Way It Goes & Goes & Goes, on Desoto records in 1999. With their odd lineup (including an occasional three-guitar attack) and bipolar material, Juno clearly wanted to make a unique {indie rock} statement. There are some fine pieces of punk material like the raucous Into the Lavender Crevices of Evening... and the Bob Mould-inflected January Arms. Outside of these few exceptions, experimentation and slow-core meandering are the rule. Sound-effect noodling (All Your Friends Are Comedians, A Listening Ear) give way to ultra-slow arpeggiated guitar drudgery and an overall minimalism that might have its moments, but could also frustrate listeners wound up by the group's better, more aggressive material. Incongruent is a word that comes to mind. That singular description doesn't quite do this record justice, though, as it ignores Juno's expressed nuance and overall ability. This Is the Way It Goes & Goes & Goes has a taste that needs to be acquired, and, as such, can too easily be ignored for both the right and wrong reasons. ~ Vincent Jeffries, All Music Guide